Case study #1 Welcome to the era of the Dotcom bubble... you started a company with the adoption of the internet you were very likely to get a lot of funding and you began a business with the use of the internet, you were highly likely to receive a lot of investment and a good assessment. Consider the case of Priceline, which still exists today. Jay Walker is an entrepreneur who has devised a clever solution to a significant problem: Every day, 500,000 aircraft seats go unfi