The Role of Digital Trust & Cybersecurity in Enterprise Technology Strategy The Role of Digital Trust & Cybersecurity in Enterprise Technology Strategy Introduction: The New Economics of Trust In 2025, trust has become the most valuable digital currency. In a world where businesses run on interconnected cloud systems, data pipelines, and AI models, the ability to protect and ethically manage data is essential.  When customers share their information, they’re not just offerin

How SMEs in Emerging Markets Are Leveraging AI for Competitive Advantage. How SMEs in Emerging Markets Are Leveraging AI for Competitive Advantage Introduction:  The Democratization of Intelligence For decades, artificial intelligence was available only to large corporations with significant funds and technical skills. However, in the last five years, something remarkable has occurred. AI has become mainstream, especially in emerging markets. From Lagos to Jakarta, Nairobi to

E-commerce and its Influence on Traditional Retail Business Case study #3 In today's fast-paced digital world, e-commerce has emerged as a transformative force, profoundly impacting the traditional retail landscape. This blog delves into the profound changes wrought by e-commerce on traditional retail, offering insights, data, and case studies that illuminate the scope of this transformation. Read on to discover how the retail sector is evolving in the digital age and what it

The Impact of Social Media Marketing on Business Growth Case study #3 Social media marketing has emerged as a powerful tool for...

Case study #1 Welcome to the era of the Dotcom bubble... you started a company with the adoption of the internet you were very likely to get a lot of funding and you began a business with the use of the internet, you were highly likely to receive a lot of investment and a good assessment. Consider the case of Priceline, which still exists today. Jay Walker is an entrepreneur who has devised a clever solution to a significant problem: Every day, 500,000 aircraft seats go unfi